losing more than nine out of ten banks in Germany in the real estate finance providers and direct customers to building loan agent. This is the result of the Mortgage Survey 2009 PlanetHome AG and the Institute for Management and Economic Research (IMWF), where in October 2008, 100 top decision-makers surveyed.
The trend of the churn in the mortgage has intensified in the past two years, again easily, "says Dr. Bernd Klosterkemper, CEO of PlanetHome AG. 93 percent of commercial banks, savings banks and cooperative banks see in the real estate finance a customer loss. In 2006 there were 90.5 percent of the surveyed institutions.
cause According to the study continued price-sensitive customers. 61 percent of surveyed decision makers believe that they are losing customers to competition because the Customers are more price sensitive. "The banks can not keep price-sensitive customers only with the guidance and close," said Klosterkemper overlooking the investigation. This is what indeed 82 percent of banks and savings banks in advising their big plus - but not the house builders and home buyers willing enough to pay for it. 74 percent of the institutions give bluntly: "In consulting, we are unbeatable, but at the cost of other more attractive for customers."